Developing Strategy: a Pragmatic Approach

This podcast teaches you how to design a strategy – whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. Visit our website to find out more www.developingstrategy.com.

22:42 2020-08-26
An experienced strategist, who has been head of strategy at a major UK company, discusses the six questions and her advice on how to use them - plus many otherwise points about strategy!
05:07 2020-08-26
Strategy involves answering six questions but, if you already have a good idea of the answer to some of the questions, you don't always have to start with question 1. In this short episode, we describe how to decide which question to start with and the di...
21:47 2020-08-13
At the end, what counts is picking the best option  
16:28 2020-08-06
All your analysis is in vain if you don't identify the most interesting options!
15:12 2020-08-03
Question 4, defining the issue, is perhaps the most critical step in the strategy process, but it is often skipped over without sufficient reflection and debate.
18:26 2020-07-23
Sometimes the level of uncertainty means that forecasting is not possible. Perhaps the uncertainties are hard to quantify. Perhaps there is too much uncertainty for any one forecast to make sense. This episode provides some advice on how to deal with that...
19:26 2020-07-20
Sometimes forecasting is not possible. Perhaps the uncertainties are hard to quantify. Perhaps there is too much uncertainty for any one forecast to make sense
18:49 2020-07-15
Different approaches to forecasting future trends. This is the first of two episodes on how to think about the way the future might Evolve (question three in our six-question framework). There are two broad approaches depending on how predictable you thin...
15:05 2020-07-02
The ex-CEO of the YHA, Caroline White, describes how the YHA aligned their mission, organisation and strategy
18:25 2020-07-02
Strategy isn't just about economics and finance. Strategy also involves understanding the mission of an organisation and designing strategies that are aligned to that mission. And, when the mission and the strategy are in conflict you may sometimes need t...
12:03 2020-06-25
So far we have discussed strategic analysis, which tends to involve a lot of judgment and is thus prone to bias and misinterpretation. Therefore it is important to check whether your analysis is reasonable by looking at the actual performance of the organ...
20:55 2020-06-18
We present three frameworks for analysing competitive advantage. A systems diagram shows how the various capabilities and positions combine to drive cost and value advantage. A cost structure comparison puts that into numbers. The third approach is my go-...
20:06 2020-06-11
We present a framework for understanding how capabilities and positions combine to create cost and value advantages. This framework integrates many theories about competitive advantage, which is one of the most critical concepts in strategy - even for non...
12:00 2020-06-04
Looking at your company, charity, product (or yourself) through the eyes of your customer is always instructive. We discuss one simple tool for doing so - the Value Curve, popularised by the controversial but interesting book "Blue Ocean Strategy". This b...
33:24 2020-06-02
In this bonus episode we chat to Caroline White, ex-CEO of the Youth Hostel Association, about the role of segmentation in the revitalisation of the YHA. Caroline is an experienced strategist and didn't use the structure we covered in episode 2 but whethe...
20:33 2020-05-28
How does the the general context of an industry influence other factors, such as the five forces? PESTLE analysis is a common tool for developing a full analysis of this - PESTLE stands for Political, Economic, Social, Technological, Legal and Environment...
26:00 2020-05-21
In this bonus episode, you'll learn a bit about how an entrepreneur thinks about strategy. You'll also get a great application of the 5 forces framework to what proves to be a very tough industry, and how Daniel pushed back on those forces to earn decent ...
22:33 2020-05-16
One of the most fundamental ideas in strategy is that success comes (partly) by investing in attractive markets. Attractiveness for a profit seeking business is typically defined as being from a mix of size, growth and profitability. Of these, the hardest...
18:15 2020-05-14
Thinking of an opportunity in terms of its attractiveness (an external perspective) versus your chance of success (an internal perspective) is a good way to summarise the nature of that opportunity and the options you should consider.
25:57 2020-05-07
Our next episode starts drilling down into how to answer the first question - what is the External Environment? The first thing you need to do to make sense of your environment is to segment it - which involves clumping the incredible range of customers, ...
17:17 2020-05-07
In this bonus episode we illustrate how the six questions guide your thought process - by using the questions to structure a quick and dirty discussion about strategy. Charlie plays the CEO of meal kit delivery service Gousto, and Jo is his strategic advi...
16:19 2020-05-07
In week 1 we deal with three topics. First, we define strategy as a Goal (or Aim) and a Pathway for achieving that Goal. Next we discuss why strategy is important, highlighting how a good strategy makes a major contribution to the success of an organisati...
04:48 2020-05-06
In this first episode of our new series, we introduce ourselves and discuss our motivations for starting a new podcast.